Problem solution report Essay Example | Topics and Well Written Essays - 1500 words

Problem solution report - Essay Example the risk reward ratio is very high and the results are guided by the factors such as ideas, innovative experiments, freedom of thinking, rate of success, pressure for delivery, unexpected breakdowns in the processes, chances of failures, opportunities to learn new techniques, etc. Therefore, identification of the problem, analysis of the strengths and weaknesses of the organization (here it is the team), providing facilities to achieve the objectives, maintaining communications at all levels, lateral as well as vertical, etc. are very important in this regard. When the above fundamental factors are put in place, motivation, decision making within the frame work, accountability of the members of the team and above all motivation to the team members would yield excellent results considering the potentials of the employees with sound and balanced background in the field. The Australian company Morning Drops Company (MDC) faces similar problems faced by the multinational companies, such as IBM, Xerox, etc., the converging points of different cultures. If we could concentrate on the relevant points without going deeper into the cultural differences, a common platform for the people belonging to various cultures would emerge. It is in this direction the problem should be approached for efficient resolution. According to Hofstede model, there are ‘five dimensions to national cultures: Power Distance, Uncertainty Avoidance, Individualism, Masculinity and Long Term Orientation†¦ The new factors revealed common problems with which IBM employees in all these societies had to cope, but for which their upbringing in their country presented its own profile of solutions. These problems were: (4) The balance between ego values (like the need for money and careers) and social values (like cooperation and a good living environment). The former were more frequently chosen by men, the latter by women, but there were also country differences.’ (Hofstede, G, 2009). Having

Comparing Models of Health

Comparing Models of Health â€Å"Compare and contrast any two models of health. Briefly explain the relationship between named social factors and health† There are numbers of ways of how health can be defined. One of most known definitions is by World Health Organization that states ‘health is a state of complete physical, mental and social well-being and not merely the absence of diseases. However, there are three main models of health and each of them has its own definition. This essay will compare and contrast two models of health bio-medical model and social model as well as discus s range of social factors that affect it health. Over the last century the most influencing and dominant model in health in Western countries has been biomedical model. It began in nineteenth and early twentieth centuries, when there were great advances of medical science (Taylor, Field). Biomedical model is a conceptual model of illness that only includes biological factors, excluding possible psychological and social factors in attempt to understand persons medical illness or disorder (Mondofacto, 2009). In other words, biomedical model sees human body as a machine that if it is not working then it needs to be fixed. Furthermore, it only embraces one cause of illness, dismissing other possible factors that may have lead to it. Prevention of disease is not the priority of this health model; it focuses on finding a cure. The aim of biomedical model is to â€Å"reduce morbidity and premature mortality† (Naidoo, Willis, 1994) The social model of health is not as popular as biomedical model, because its cure of illness or disease is not so straightforward. It focuses on the lifestyles and behaviour of individuals as well as it stresses and encourages personal responsibility. According to Taylor and Field (2007) ‘significant improvement in health is more likely to come from changes in peoples behaviour and in the condition under their live. Following this further, social model of health acknowledges influences on health of political, economic, social and environmental factors with the aim of changes in them, which will help to promote help. (Naidoo, Willis, 1994) On the contrary to biomedical model, the social model of health sees body as a whole rather than separate bodily part. The biomedical and social models of health are different in most of the aspects. Though their both promote health, their propagation towards it and understanding in health is different. While bio medical model of health states that â€Å"the individual is not responsible for their illness and that mind and body work independently from each other (Ogden, 2004), the social models affirmation is different. It believes in overall state of health that addresses to physical, social and economic environment (Naidoo, Willis, 1994). For example, biomedical model of health would claim that lung cancer is caused by smoking, while social model of heath may suggest that passive smoking or hereditary disposition to the disease can be causes to it. Pursuing this further, Blaxter (2004) yet suggest that bio medical model of heath does not promote a healthy lifestyle, as it could be thought if you are smoking, excessively drinking and eating unhealthily but not feeling ill, then it is acceptable t o carry on with that. Controversially, social model of health is looking at it differently, by encouraging people to lead a healthy lifestyle and prevent illnesses and diseases (Blaxter, 2004). The differences between the bio-medical and social models of health intensifies even more when in eighteenth and nineteenth centuries mortality and morbidity rates decreased. The reasons of these magnificent changes were ‘reduction in mortality from infectious diseases such as tuberculosis, cholera, diphtheria and dysentery (Morgan, Calnan, Manning, 1998,). The serious debate begun between Griffiths and McKeown, after Griffiths claimed, the ‘growth of the hospital, dispensary and midwifery services, additions of knowledge of physiology and anatomy, and introduction of smallpox inoculation (ibid) were the great causes of declining in mortality rates. Despite the strong evidences, Tom McKeown proved that T. Griffiths analysis were wrong and gave distinctive examination. It was concluded that particularly improved living conditions, sanitation and nutrition as well as limitation in family size were the major factors of reduction in mortality rates. By this, McKeown demonstra ted that social and environmental conditions have a big impact on peoples lives. In Modern Britain social classes still exist with lower classes living in poverty and facing inequalities in health. For long, health inequalities between social classes were not certified until ‘Black report† was published in 1980. By using infant mortality rates, life expectancy, mental illness and causes of death, it showed that the higher persons social class is, the more likely he would be in a good health. Since the general living and working conditions are significantly worst in lower social classes, these evidences do not come as a surprise. Not only people live in inadequate housing conditions, such as damp, disrepair and lack of toilet facilities (Naidoo, Willis, 1994) which have an impact on health but also are more inclinable to lead unhealthy lifestyle with lack of exercises, poor nutrition and bad habits (Browne, 2005). Consequently, people living under these conditions have more health problems, such as heart diseases and respiratory illnesses. Following this further, people from deprived areas are not only more likely to suffer from ill health, but also, have to face a poorer medical care, with overworked GPs and long waiting lists in hospitals. (Browne, 2005) However, bio medical model of health does not agree with social model by raising awareness in inequalities in health between social classes, stating, that the ‘ diseases of affluence , such as coronary heart diseases and cancer are the major killers in contemporary Britain (Naidoo, Willis, 1994). Yet, Naidoo and Willis (1994) represented argument that these diseases are more common in lower social classes. Notwithstanding, Bio medical model agrees with social model of health about sex differences in morbidity and mortality. Naidoo and Willis report ‘that women are more resistant to infection and benefit from a protective effect from oestrogen accounting for their lower mortality rates (Naidoo, Willis, 1994). Even so, the bio medical model can not explain the difference of womens mortality rate between social classes yet again. In conclusion, it is observable that both bio medical model and social model of health has a great arguments in their believes and promotions. However, it is clear that social model of health is offering more holistic approach to health by looking at lifestyle and environment with the aim to prevent illnesses before it appeared. Saying that, without a bio medical model of health, medicine would not be as much advanced as it is now. Ideally, both models of health should be working along side to provide with the best care in health and so much needed qualities in health. http://www.mondofacto.com

Analysis of The Celestine Prophecy by James Redfield Essay -- The Cele

Analysis of The Celestine Prophecy by James Redfield The Celestine Prophecy by James Redfield tells the story of a man who tries to learn and understand the nine key insights into life itself in an ancient manuscript that has been discovered in Peru. It predicts a massive spiritual transformation of society in the late twentieth century. We will finally grasp the secrets of the universe, the mysteries of existence, and the meaning of life. The real meaning and purpose of life will not be found in religion or in material wealth, but rather in things like auras. He comes across the insights in numerical order since that is how one must understand them. Overcoming an initial skepticism, the narrator's understanding grows with each insight. They include the following: 1. A Critical Mass. 2. The Longer Now. 3. A Matter of Energy. 4. The Struggle for Power. 5. The Message of the Mystics. 6. Clearing the Past. 7. Engaging the Flow. 8. The Interpersonal Ethic. 9. The Emerging Culture. In the first 15 pages, while the plot is still forming, at least eight basic ideas are introduced: a spiritual awakening is occurring in the world (p.4); humanity is evolving into a higher spiritual consciousness (p.4); seek the experiential (p.5); coincidences have spiritual significance (synchronicity) (p.6); the knowledge contained in the manuscript's insights has been hidden from most of the world (esoteric, secret knowledge) (p.8); anti-Christian attitudes (p.9); discover truth through experience (p.10); and when the student is ready, the teacher appears (p.15). These ideas are not always expressed in so many words, but their principles are. For example, the basis of the story is that the spiritual insights humanity needs are hidden in an ancient document, and must be uncovered if mankind is to advance spiritually. Not everyone, according to the story, is ready for or able to comprehend these teachings. The insights are for those spiritually ripe, the spiritual elite. The book i mplies that in time others will accept these ideas but for now the more advanced must lead until a critical mass of people have grasped the insights. The first two insights are that coincidences have a deep significance and that this decision-making should guide an individual. Later insights build on this, teaching the narrator that he should be guided by daydreams, intuitions and thoughts that ma... ... over several years time. Crossroads encountered several times in one day in The Celestine Prophecy probably happen over a much longer period to someone finding one's self. I enjoyed and was intrigued by the control dramas analogy that was presented in The Celestine Prophecy. They sure seemed to enhance understanding on the issue. Also this spiritual enlightenment story portrayed to me that healing to an awareness of our inner light can move right along when we are not encumbered by blame and guilt. There was no judgment implied as to which choices that one makes, it seemed to be simply a matter of preference if one chose to liberate or not. Acceptance of whatever is flows through the entire book. Naturally we would come to choose healing, and naturally we would tolerate those not ready to do so yet. But what blew me away is how blatantly and clearly the writing conveyed how the fearful phenomenon of dysfunctional codependency plays itself out--people attempting to live on each o ther's energy in lieu of tapping their own inner power. This can be seen in the scene where they seen the energies exchange between some people. All and all I enjoyed reading this novel by James Redfield. Analysis of The Celestine Prophecy by James Redfield Essay -- The Cele Analysis of The Celestine Prophecy by James Redfield The Celestine Prophecy by James Redfield tells the story of a man who tries to learn and understand the nine key insights into life itself in an ancient manuscript that has been discovered in Peru. It predicts a massive spiritual transformation of society in the late twentieth century. We will finally grasp the secrets of the universe, the mysteries of existence, and the meaning of life. The real meaning and purpose of life will not be found in religion or in material wealth, but rather in things like auras. He comes across the insights in numerical order since that is how one must understand them. Overcoming an initial skepticism, the narrator's understanding grows with each insight. They include the following: 1. A Critical Mass. 2. The Longer Now. 3. A Matter of Energy. 4. The Struggle for Power. 5. The Message of the Mystics. 6. Clearing the Past. 7. Engaging the Flow. 8. The Interpersonal Ethic. 9. The Emerging Culture. In the first 15 pages, while the plot is still forming, at least eight basic ideas are introduced: a spiritual awakening is occurring in the world (p.4); humanity is evolving into a higher spiritual consciousness (p.4); seek the experiential (p.5); coincidences have spiritual significance (synchronicity) (p.6); the knowledge contained in the manuscript's insights has been hidden from most of the world (esoteric, secret knowledge) (p.8); anti-Christian attitudes (p.9); discover truth through experience (p.10); and when the student is ready, the teacher appears (p.15). These ideas are not always expressed in so many words, but their principles are. For example, the basis of the story is that the spiritual insights humanity needs are hidden in an ancient document, and must be uncovered if mankind is to advance spiritually. Not everyone, according to the story, is ready for or able to comprehend these teachings. The insights are for those spiritually ripe, the spiritual elite. The book i mplies that in time others will accept these ideas but for now the more advanced must lead until a critical mass of people have grasped the insights. The first two insights are that coincidences have a deep significance and that this decision-making should guide an individual. Later insights build on this, teaching the narrator that he should be guided by daydreams, intuitions and thoughts that ma... ... over several years time. Crossroads encountered several times in one day in The Celestine Prophecy probably happen over a much longer period to someone finding one's self. I enjoyed and was intrigued by the control dramas analogy that was presented in The Celestine Prophecy. They sure seemed to enhance understanding on the issue. Also this spiritual enlightenment story portrayed to me that healing to an awareness of our inner light can move right along when we are not encumbered by blame and guilt. There was no judgment implied as to which choices that one makes, it seemed to be simply a matter of preference if one chose to liberate or not. Acceptance of whatever is flows through the entire book. Naturally we would come to choose healing, and naturally we would tolerate those not ready to do so yet. But what blew me away is how blatantly and clearly the writing conveyed how the fearful phenomenon of dysfunctional codependency plays itself out--people attempting to live on each o ther's energy in lieu of tapping their own inner power. This can be seen in the scene where they seen the energies exchange between some people. All and all I enjoyed reading this novel by James Redfield.

A Rose for Emily essay Essay

Sometimes in life, the suppression of one’s ambitions combined with the fear of loneliness can lead to a clinging of the familiar. This is evident in William Faulkner’s short story â€Å"A Rose for Emily† in which an emotionally unstable Emily Grierson poisons her lover, Homer Barron, to prevent him from deserting her. Because of the Griersons’ high social status, the townspeople keep up with Emily’s every move although she had become a recluse in the years following her oppressive father’s death. With an overall forthright tone, Faulkner creates a surprise ending by using an unconventional plot structure and conveys the dangerous extremes  one may resort to in order for love. At first glance, the ending of â€Å"A Rose for Emily† may come as a shock due to the unchronological plot, but in hindsight there are many clues that Faulkner uses to suggest an unfortunate resolution. The surprise, of course, is the revelation of Emily’s necrophilic tendency to embrace the corpse of Homer. The first ominous hint toward Emily’s crime is when a â€Å"smell developed† two years â€Å"after her father’s death and a short time after her sweetheart†¦deserted her. † This evokes a feeling of curiosity as to what could be causing such a stench in Emily’s home that would attract the neighbors’ attention. Later, when her father died, the doctors had to â€Å"[try] to persuade her to let them dispose of the body. † Even though her selfish father drove away all of her suitors just so he could keep Emily as a maid, â€Å"with nothing left, she would have to cling to that which had robbed her. † Because her father was all she had known, Emily refused to let him go even though he robbed her of any opportunity at love. Her clinging to Mr. Grierson after his death strongly foreshadows her future clinging to Homer after she murders him. The next clue involves Emily’s purchasing of arsenic from a druggist. When he informs her that the law requires a reason for the purchase, â€Å"Miss Emily just stared at him, her head tilted back in order to look him eye for eye†Ã¢â‚¬â€daring him to try forcing the reason from her. This suspicious action evokes a feeling of suspense as Miss Emily’s intentions are still unclear but obviously harmful. Had she planned to use the arsenic only â€Å"for rats,† why would she withhold her reason from the druggist? One final hint is given after Emily’s visiting relatives leave the town and â€Å"within three days Homer Barron was back in town. † He is admitted into Emily’s house and the narrator remarks â€Å"that was the last we saw of Homer Barron. † Once more, apprehensiveness is apparent as the narrator’s statement is usually uttered only when a person is presumed to have died. These hints would certainly reveal the surprise prematurely had they been told in a conventional, chronological plot. If Faulkner presented them in order—first Emily’s clinging to Mr. Grierson after his death, her purchasing of arsenic, Homer’s disappearance into Emily’s home, and then the acrid smell emanating from her home—the conclusion would be far more predictable. ` Through the use of an unchronological, unorthodox plot structure, Faulkner is able to  astound the reader with an appalling resolution. Although many ominous hints add to the suspense, the resolution remains unknown. Had the events unfolded in consecutive time, the surprise factor of the conclusion would not have been as effective. Emily’s embracing of the corpse of her dead lover shows her mental instability as she resists letting go of what is familiar to her, just as she did with her father. A morbid story with an unconventional plot structure, â€Å"A Rose for Emily† provides insight into how a fear of loneliness can drastically affect one’s actions and mental state.

Company Overview of Domestic Direct Competitors of Sime Darby

COMPANY OVERVIEW OF DOMESTIC DIRECT COMPETITORS OF SIME DARBY (GENTING BERHAD) Genting Berhad (Genting), a holding company for the Genting Group, operates resorts, casino and plantations. It also develops properties, manufactures paper and generates electricity. The company primarily operates in Malaysia. It is headquartered in Kuala Lumpur, Malaysia and employs 36,000people. The company recorded revenues of MYR6,943. 8 million (approximately $1,968. 3 million) during the fiscal year ended December 2006, an increase of 27. 3% over 2005. The operating profit of the company was MYR3,124. million (approximately $885. 7 million) during fiscal year 2006, an increase of 22. 7% over 2005. The net profit was MYR2,242. 5 million in fiscal year 2006, an increase of 23. 8%over 2005. SWOT ANALYSIS Genting is the management and investment holding company of Genting Group. Through its subsidiaries, the company provides leisure and hospitality, cruise and entertainment businesses. Genting also oper ates plantations, develops and manages property, power generation, manufactures and trades paper, explores oil and gas and provides tours and travel related services.The continued success of its leisure and hospitality business, driven by a strong performance from Genting Highlands Resort and its gaming business, has improved overall revenue and profit growth for the company. However, regional competition from new leisure attractions such as Disneyland and Macau's strong position in the gaming business could weaken the company's leisure and hospitality business. Strengths †¢Diverse business portfolio †¢Strong leisure and hospitality division †¢Strong performance of oil and gasWeaknesses Weak performance of property and manufacturing divisions †¢Weak returns Opportunities †¢Growing wealth of Asian population †¢Government initiatives to promote Malaysia †¢Strong outlook for China’s energy sector †¢Rising demand for biodieselThreats †¢Intense competition †¢Natural disasters and epidemics †¢Weakening demand for residential housing STRENGTHS †¢Diverse business portfolio Genting has a diversified business portfolio, which includes the management of casinos and resorts, plantations, property development, paper manufacturing and power generation.Aided by strong growth in most of its business divisions in fiscal year 2006, Genting managed to record an increase of 27. 3% in its revenues over fiscal year 2005. The revenues from leisure and hospitality division increased 20. 9%; power 89. 1%; plantation 10%;and oil and gas 19. 8%. The company is not overly dependent on any one product or business division. Its diversified business portfolio protects it from downturns in any particular division and reduces business risk. †¢Strong leisure and hospitality division The company's leisure and hospitality division has continuously contributed the highest revenues for Genting.The leisure and hospitality divis ion operates the company's hotel, gaming and entertainment businesses. In fiscal year 2006, the division recorded revenues of MYR4,286. 9 million(approximately $1,215. 2 million), contributing 61. 7% to the company's revenues. This increase is mainly due to the higher volume of business from Genting Highlands Resort. For the period 2002-2006, the leisure and hospitality division grew at a CAGR of 12%. The division's strong performance is attributed to the overall success of the company's theme resorts which are becoming Malaysia’s leading tourist destinations.The company's gaming business, which operates its casinos both locally and internationally, has also posted strong results in recent years. Strong performance from the leisure and hospitality division has improved overall revenue and profit growth for Genting. †¢Strong performance of oil and gas Revenues for the oil and gas division of Genting have consistently improved in recent years. Although the division contrib uted just 2% to Genting’s revenues in fiscal year 2006, it recorded revenues of MYR141. 3 million (approximately $40. 1 million), a 19. % increase over the previous year. From 2002-2006, the oil and gas division grew at a CAGR of 29%. The phenomenal success of the division is attributed to significantly higher oil prices and increased production. Genting expects an even stronger growth for the oil and gas division in the future from increased oil production in Muturi (Indonesia) and China. WEAKNESS †¢Weak performance of property and manufacturing divisions Despite an increase of 7. 7% in fiscal year 2006, the property division's revenues have been volatile over the recent years.For the period 2003-2006, the division's CAGR was -6%, the lowest among all the company's business divisions. Despite a 6% increase in revenues, the manufacturing division's profit before tax declined 44% in fiscal 2006 over the previous year. Weak performance of these divisions would affect the o verall growth of the company. †¢Weak returns Genting has recorded weak returns in the last few years. Its return on investments and return on equity for trailing twelve months (TTM) December 2006 were 10. 2% and 13. 5%, respectively, lower than the industry averages of 10. % and 16. 8% for the same period. Weak returns reflect the inability of the management to deploy assets in profitable avenues, and this could result in decreasing investor confidence. OPPORTUNITIES †¢Growing wealth of Asian population Strong economic growth is expected to improve the spending habits of leisure travellers in the Asian region. A number of Asian countries are expected to record a significant CAGR in GDP per capita in the next five years, including: China (10. 1%), India (8. 1%), Thailand (7%), Singapore and Malaysia(6. 6%).Consequently, disposable income in these countries is expected to grow in the next five years. India’s disposable income records the highest CAGR of 11. 1%, Thaila nd, 8. 4%, China, 8. 1%,Malaysia, 5. 5% and Singapore, 5. 3%. Genting's foreign visitors mostly come from these countries. As such, the company stands to profit from the improving economic conditions of these markets. Rising income levels will increase demand for leisure and hospitality services. †¢Government initiatives to promote Malaysia The importance of tourism to the Malaysian economy has grown considerably in recent years.The joint efforts of Malaysia’s Tourism Ministry and Malaysia Tourism Promotion Board (MTPB) to stimulate tourism activities are expected to result in higher tourist arrivals in Malaysia. The MTPB hosts trade, tourism and consumer fairs around the world to promote the country’s culture and tourist attractions. In fiscal year 2005, there were a total of about 15. 8 million international arrivals in Malaysia. Annual targets announced under the Ninth Malaysia Plan (2006-2010) include an increase in international arrivals from 17. 3 million in 2006 to 20 million by 2010.In addition, the Malaysian government recently announced a five-day work week for civil servants, which translate to a greater number of holidays available for Malaysians. Also, the presence of low-fare air travel will boost the leisure and tourism industry in Malaysia. This positive outlook of Malaysian tourism presents the company with growth opportunities. †¢Strong outlook for China’s energy sector Demand for worldwide energy is expected to report strong growth until 2025. Energy demand from China is expected to grow by an average of 3. 2% annually until 2025, to reach a volume of 14. 2million barrels per day (bbl/d).Genting has consistently expanded its oil and gas assets including the acquisition of four power plants in China. China is the world's second largest consumer of petroleum products and the company stands to benefit from the growth in China’s energy sector. †¢Rising demand for biodiesel The European Union has a targe t of replacing 5. 75% of diesel with renewable sources by 2010. In view of this growing European demand for bio fuels, the Malaysian government is encouraging the use of palm oil to the production of biodiesel. The country is also preparing to change from diesel to bio-fuels in the near future.It has stipulated that from 2007, all diesel sold in Malaysia must contain5% palm oil. The plantation division of Genting is involved mainly in oil palm plantations, palm oil milling and related activities. It could therefore take advantage of the new opportunity to improve its revenue growth. THREATS †¢Intense competition Genting's leisure and hospitality division is expected to face stiff competition from new leisure attractions in Asia. Disneyland Hong Kong, which opened in September 2005, has emerged as a key competitor The Disneyland attracted approximately 5. million visitors in its first year of operation and is expected to increase to about 10 million annually. Genting is also fac ing competition from casinos in Macau. Macau has at least fourteen casinos, of which the biggest is the Casino Lisboa. Four casino resorts are scheduled to be launched in the next few years in Macau. Disneyland Hong Kong and casinos in Macau could draw tourists away from Genting's leisure and hospitality locations, which would reduce revenue growth. †¢Natural disasters and epidemics The leisure and hospitality is vulnerable to natural disasters and epidemics.In 2003, the outbreak of Severe Acute Respiratory Syndrome (SARS) adversely affected the Star Cruises operation. Star Cruises was also badly affected by the tsunami in 2004. In 2005-2006, outbreak of bird flu affected the leisure and travel industry including cruises. Natural disasters and outbreak of epidemics such as SARS and bird flu in the future could reduce tourist traffic to resorts, casinos and cruise ships of Genting, which would pull revenue growth down. †¢Weakening demand for residential housing Demand for r esidential properties in Malaysia is weakening.Demand for housing in 2006 was lower than 2005. Moreover, the Malaysian GDP growth for 2007 is expected to be 5. 0% down from 5. 8%in 2006 which could have a corresponding effect on Malaysian housing. The company has a significant presence in residential housing. It has recently launched two residential properties: Asiatic Cheng Perdana and Asiatic Indahpura. Excess supply in the Malaysian residential property market and the consequent fall in property prices would negatively impact the performance of Genting's property division.

Free Essays on Steven King Essay

In Stephen King’s essay â€Å"Why We Crave Horror Movies†, he explains why people go to horror films. Watching horror films is a way that many people show they are not hesitant to sit through a few hours of the same killing and menacing seen on evening news reports. King claims that the very act of viewing these films desensitizes us. Horror films are also a good way to â€Å"re-establish our feelings of normality†. After viewing violent movies, people say to themselves â€Å"I am glad that I’m normal†. The emotions and fear of people need to be exercised and checked on a regular bases. According to King, the horror movie is â€Å"†¦ morbidity unchained, our worst instincts let free, our nastiest fantasies realized†¦ and it all happens, fittingly enough, in the dark.† I agree with Stephen King when he says that horror movies are like riding roller coasters. During middle and high schools, my friends and I frequented many theme parks. We quickly chose to go on rides which were considered the scariest. We sat in the front to get the biggest thrill from a ride. The size and speed of these rides had no affect on us, because we were after the exhilaration we knew these rides would provide. People go to watch horror films not because it’s scary but because its exhilaration gives us a rush. Stephen King emphasizes that horror films push people to an intense drive in their emotions. Another good example of this is stealing. The rise in adrenaline that is given from stealing is incredible. Knowing that one can take something - even if they have the money to pay for it - and get away with it is a gigantic drive for people. Stealing is something that is very mischievous and can often remind people of their childhood. For example, taking a cookie from the cookie jar when they were five after their mother already told them they could not have one. King makes many valid points in his essay. Horror movies are meant to be sources of entert... Free Essays on Steven King Essay Free Essays on Steven King Essay In Stephen King’s essay â€Å"Why We Crave Horror Movies†, he explains why people go to horror films. Watching horror films is a way that many people show they are not hesitant to sit through a few hours of the same killing and menacing seen on evening news reports. King claims that the very act of viewing these films desensitizes us. Horror films are also a good way to â€Å"re-establish our feelings of normality†. After viewing violent movies, people say to themselves â€Å"I am glad that I’m normal†. The emotions and fear of people need to be exercised and checked on a regular bases. According to King, the horror movie is â€Å"†¦ morbidity unchained, our worst instincts let free, our nastiest fantasies realized†¦ and it all happens, fittingly enough, in the dark.† I agree with Stephen King when he says that horror movies are like riding roller coasters. During middle and high schools, my friends and I frequented many theme parks. We quickly chose to go on rides which were considered the scariest. We sat in the front to get the biggest thrill from a ride. The size and speed of these rides had no affect on us, because we were after the exhilaration we knew these rides would provide. People go to watch horror films not because it’s scary but because its exhilaration gives us a rush. Stephen King emphasizes that horror films push people to an intense drive in their emotions. Another good example of this is stealing. The rise in adrenaline that is given from stealing is incredible. Knowing that one can take something - even if they have the money to pay for it - and get away with it is a gigantic drive for people. Stealing is something that is very mischievous and can often remind people of their childhood. For example, taking a cookie from the cookie jar when they were five after their mother already told them they could not have one. King makes many valid points in his essay. Horror movies are meant to be sources of entert...

Free Essays on U.S. Supreme Court

U.S. Supreme Court U. S. v. UNION PAC. R. CO., 226 U.S. 61 (1912) 226 U.S. 61 UNITED STATES OF AMERICA, Appt., v. UNION PACIFIC RAILROAD COMPANY et al. No. 446. Argued April 19, 22, and 23, 1912. Decided December 2, 1912. [226 U.S. 61, 64] Attorney General Wickersham and Messrs. Cordenio A. Severance and Frank B. Kellogg, Special Assistants to the Attorney General, for appellant. [226 U.S. 61, 68] Messrs. P. F. Dunne and N. H. Loomis for appellees. Mr. Paul D. Cravath for appellees Jacob H. Schiff and Otto H. Kahn. Mr. James M. Beck for appellee James Stillman. Messrs. H. F. Stambaugh and D. T. Watson for appellee Henry C. Frick. [226 U.S. 61, 79] Mr. Justice Day delivered the opinion of the court: The case was begun in the United States circuit court for the district of Utah to enforce the provisions of the so-called Sherman anti- trust act of 1890 (26 Stat. at L. 209, chap. 647, U. S. Comp Stat. 1901, p. 3200) against certain alleged conspiracies and combinations in restraint of interstate commerce. The case in its principal aspect grew out of the purchase by the Union Pacific Railroad Company in the month of February, 1901, of certain shares of the capital stock of the Southern Pacific Company from the devisees under the will of the late Collis P. Huntington, who had formerly owned the stock. Other shares of Southern Pacific stock were acquired at the same time, the holding of the Union Pacific amounting to 750,000 shares, or about 37 1/2 per cent (subsequently increased to 46 per cent) of the outstanding stock of the Southern Pacific Company. The stock is held for the Union Pacific Company by one of its proprietary companies, the Oregon Short Line Railroad Company. T! he government contends that the domination over and control of the Southern Pacific Company given to the Union Pacific Company by this purchase of stock brings the transaction within the terms of the antitr... Free Essays on U.S. Supreme Court Free Essays on U.S. Supreme Court U.S. Supreme Court U. S. v. UNION PAC. R. CO., 226 U.S. 61 (1912) 226 U.S. 61 UNITED STATES OF AMERICA, Appt., v. UNION PACIFIC RAILROAD COMPANY et al. No. 446. Argued April 19, 22, and 23, 1912. Decided December 2, 1912. [226 U.S. 61, 64] Attorney General Wickersham and Messrs. Cordenio A. Severance and Frank B. Kellogg, Special Assistants to the Attorney General, for appellant. [226 U.S. 61, 68] Messrs. P. F. Dunne and N. H. Loomis for appellees. Mr. Paul D. Cravath for appellees Jacob H. Schiff and Otto H. Kahn. Mr. James M. Beck for appellee James Stillman. Messrs. H. F. Stambaugh and D. T. Watson for appellee Henry C. Frick. [226 U.S. 61, 79] Mr. Justice Day delivered the opinion of the court: The case was begun in the United States circuit court for the district of Utah to enforce the provisions of the so-called Sherman anti- trust act of 1890 (26 Stat. at L. 209, chap. 647, U. S. Comp Stat. 1901, p. 3200) against certain alleged conspiracies and combinations in restraint of interstate commerce. The case in its principal aspect grew out of the purchase by the Union Pacific Railroad Company in the month of February, 1901, of certain shares of the capital stock of the Southern Pacific Company from the devisees under the will of the late Collis P. Huntington, who had formerly owned the stock. Other shares of Southern Pacific stock were acquired at the same time, the holding of the Union Pacific amounting to 750,000 shares, or about 37 1/2 per cent (subsequently increased to 46 per cent) of the outstanding stock of the Southern Pacific Company. The stock is held for the Union Pacific Company by one of its proprietary companies, the Oregon Short Line Railroad Company. T! he government contends that the domination over and control of the Southern Pacific Company given to the Union Pacific Company by this purchase of stock brings the transaction within the terms of the antitr...

How to Write a Graduate School Acceptance Letter

How to Write a Graduate School Acceptance Letter Youve  applied to graduate schools, and lo and behold, youve been accepted to the program of your dreams. You may think youre all set and you need only  pack your  bags, book a flight or load your car, and head out to grad school. But, you need to take one more step to ensure your position at the school will be open and ready for you when you arrive: Youll need to write an acceptance letter. Admissions officers have to be sure that you are ready to attend; otherwise, they will likely give your spot to another candidate. Before Writing Your Letter or Email Your graduate school applications were just the first step. Maybe you received  several  offers of admission, maybe not. Either way, remember to share the good news with friends and family first. Dont forget to thank your mentors and people who wrote  recommendation letters on your behalf. You want to maintain your educational and professional contacts as your academic career progresses. Writing Your Reply Most grad programs notify applicants of their acceptance- or rejection- by email or phone, although a few still send formal letters by mail. Regardless of how youre notified, dont immediately say yes. This is especially important if the good news comes in a phone call. Thank the caller, likely a professor, and explain that you will reply soon. Dont worry: You wont suddenly have your acceptance revoked if you briefly delay. Most programs give accepted students a window of a few days- or even up to a week or two- to decide. Once youve had a chance to digest the good news and consider your options, its time to write your graduate school acceptance letter. You can respond via a letter that you send through the mail or you can reply by email. In either case, your response should be short, respectful, and clearly indicate your decision. Sample Acceptance Letter or Email Feel free to use the sample letter or email below. Simply replace the name of the professor, admissions officer, or admissions committee of the school as appropriate: Dear Dr. Smith (or Admissions Committee): I am writing to accept your offer to enroll in the X program at [graduate university]. Thank you, and I appreciate your time and consideration during the admissions process. I look forward to attending your program this fall and am excited by the opportunities that await. Sincerely, Rebecca R. Student Though your correspondence seemingly states the obvious, it is very important that you make it clear that you intend to enroll in the graduate program. And, being polite- such as saying thank you- is always important in any official correspondence. Before You Send the Letter or Email As you would with any important correspondence, take the time to reread your letter or email before you send it. Ensure that it doesnt have any misspellings or grammatical errors. Once youre satisfied with your acceptance letter, send it. If youve been accepted into more than one grad program, youve still got some homework to do. Youll need to write a letter declining an offer of admissions  to each of the programs you rejected. As with your acceptance letter, make it short, direct, and respectful.

Evaluation of Social Media Marketing Campaigns Research Paper

Evaluation of Social Media Marketing Campaigns - Research Paper Example The researcher states that marketing is an organizational function that strives to promote it in order to boost its image, products, and services. In a business, the fundamental aim of marketing is to realize increased sales geared towards the profitability. It is a fact that one of the core objectives of a business is profit maximization, and businesses have various marketing strategies to realize this important objective. The conventional means of marketing in a company or an organization involved strategies like advertisement, branding, discounts, after sale services and free samples among others. These strategies majorly utilized print media, televisions and radios as a medium of communication. However, the contemporary society has witnessed immense technological advancements evidenced, for example by the invention and adoption of computers and internet technology. This technology has necessitated the development and use of social media where individuals and organizations can int eract online. At this juncture, it is necessary for us to understand the term, ‘social media’ in order to tackle the topic effectively. According to About.com, social media is an instrument of communication through a website that enables people all over the world to access information and to interact with one another. The distinctive feature of social media from other instruments of communication is the fact that, apart from accessing the information, people are able to give their views online. Information on the social media is relayed to a large mass of people in real time and at affordable costs due to the internet technology. Due to these factors, together with its interactive nature, many companies have opted to use it to enhance their marketing campaigns. There are varied types of social media sites. Suraj, documents that there are three main categories of social media sites, social bookmarking, social networking and media sharing. Bookmarking involves utilizing t he bookmark function of the browser to create and save your account and share them with friends all over the world.

Recruitment and Staffing Essay Example | Topics and Well Written Essays - 250 words

Recruitment and Staffing - Essay Example , when demand and supply have been appropriately determined for each position in each of the owner’s small convenience stores, he could anticipate future demand and design acquisition strategies which integrate time frame elements to ensure that future requirements are placed at an appropriate time. As emphasized in Heneman, Judge, & Kammeyer-Mueller (2012), for small establishments like what the owner has, the method of job analysis that is most appropriate is the job group analysis. As disclosed, â€Å"jobs with similar content, wage rates, and opportunities (e.g., promotion, training) must be combined into job groups, and each group must include a list of job titles†¦ use as job groups the nine categories on the EEO-1 form: officials and managers, professionals, technicians, sales, office and clerical, craft workers (skilled), operatives (semiskilled), laborers (unskilled), and service workers† (Heneman, Judge, & Kammeyer-Mueller, 2012, p. 129). It was also stated that the percentage of women and minorities in each group should be appropriated, as required by labor

Recruitment and Staffing Essay Example | Topics and Well Written Essays - 250 words

Recruitment and Staffing - Essay Example , when demand and supply have been appropriately determined for each position in each of the owner’s small convenience stores, he could anticipate future demand and design acquisition strategies which integrate time frame elements to ensure that future requirements are placed at an appropriate time. As emphasized in Heneman, Judge, & Kammeyer-Mueller (2012), for small establishments like what the owner has, the method of job analysis that is most appropriate is the job group analysis. As disclosed, â€Å"jobs with similar content, wage rates, and opportunities (e.g., promotion, training) must be combined into job groups, and each group must include a list of job titles†¦ use as job groups the nine categories on the EEO-1 form: officials and managers, professionals, technicians, sales, office and clerical, craft workers (skilled), operatives (semiskilled), laborers (unskilled), and service workers† (Heneman, Judge, & Kammeyer-Mueller, 2012, p. 129). It was also stated that the percentage of women and minorities in each group should be appropriated, as required by labor

Training teachers to produce software program and using in their Thesis Proposal

Training teachers to produce software program and using in their classes - Thesis Proposal Example Additional research has demonstrated that 53% of the aspiring teachers who participated believed that they had confidence in their software programming skills in the classroom (Yost et al. 2003). Studies have shown that 50% of all educational professionals apply software educational material in the learning environment. The application of computer aids differs from educational locations. In some locations, the instructor application of software programming approaches 100%. In other locations the instructor application of software programming is nil. Many instructors attribute this deficiency to time constraints, economic constraints and deficiency in instructor preparation (Education World n.d.). The instructor application of software has been proven to increase student’s ability in quantifiable courses. The instructor application of the software programming has yet to be proven to enhance the students’ skills in social studies, language and the arts. Research has demonstrated that software programming consists of various levels which may be assessed distinctively. These implementations may be applied with varying levels of success to quantitative and graphic courses (Roschelle et al. 2001). There are courses which provide effective lesson administration and enable aspiring teachers to aggregate interactive classroom participation in the lesson plan. Those desiring to become educators may acquire the software programming skills in order to properly administrate the lesson plans and connect items to an assortment of web based resources. The web based resources may apply visual and auditory aids in order to facilitate classroom instruction. Aspiring teachers may acquire or enhance software programming ability by the following implementations: The integration of software programs in the classroom by the aspiring teachers

International human rights Assignment Example | Topics and Well Written Essays - 250 words

International human rights - Assignment Example Among the three models, the most successful in international human rights is the internationalist model, while the least successful is the statist model because the latter treats international relations as peripheral, when it plays an important part in determining and practicing human rights across national borders. The least successful model is the statist model because it does not believe in the importance of international relations in establishing and promoting human rights. The statist model can use its sovereignty to undermine human rights as it sees fit, since sovereignty is more important than the latter. On the contrary, the internationalist model stresses the centrality of international relations in governing international human rights. This model promotes collaboration and coordination among states, where they are willing to balance sovereignty with creating a social order where human rights are acknowledged and respected. It asserts the role of international relations in making human rights urgent and legitimate to all. Thus, the internationalist model uses global relations to institute human rights at an international

Privacy Issues in Social Networking Research Paper

Privacy Issues in Social Networking - Research Paper Example This aspect also renders individuals liable for their usage of the technologies. This paper will discuss the privacy issues in social networking. It is a requirement by most social networking sites that users read and agree to a code of use policy prior to using their services. Controversially, these policies that users have to accept usually contain clauses allowing the social networking operators to store users’ data and even share it with other parties (Randall & Richards 1). The operators hold on to data and make it difficult to delete accounts even after deactivating them while sharing personal information with third parties. Surveys have shown that there are several key privacy risks for social network users, such as total information awareness, broadcasting to wrongdoers and having no control over one’s information related to identity (Gross & Acquisti 1). All social networking sites require and offer varying privacy levels. For example, a site like Facebook encourages the use of real names and personal information like a telephone number, address and birth date while signing up for a new profile. They eve n get more intimate by asking for relationship status, hobbies religion, and sexual preference. Among the sites that encourage disclosure of personal information, a trend has been noticed where most users seem comfortable with disclosing to the public (Gross & Acquisti 1). This information spreads faster via social networking sites than in a real-life network. Because the information is in digital format and can easily be copied, stored and searched, it may find its way to groups of people unexpectedly. This is especially harmful to users if the information travels in different spheres, ending up with unintended recipients. Social network sites receive financial enticements from advertisers to generate revenues through the information users submit (Randall & Richards 1).

How Chrisianity religion in a way protecting world enivornment (how it Research Paper

How Chrisianity religion in a way protecting world enivornment (how it relate to ecology) - Research Paper Example spiritually and socially bound with God and with each other respectively in a culture where coexistence with nature or the rest of creation on Earth inevitably essential. This simultaneous connection with the environment and God, an entirely unseen supreme entity known to be the Creator and is above all creation, undoubtedly bore huge impact in the process of establishing human civilization. At the dawning of the environmental movement, optimistic attitude by people seemed sufficient in dealing with the issues of the environment so they initiated planting trees, tidying up waterways and various streams, setting up parks, and fixing highways for safety while maintaining some aesthetic value for men to utilize attraction as a means to draw mature concern for the ecosystem. Ideals and sentiments, however, have become affected by factors that are quite significant to industrial advancements and general modernization as well as consumerism which operate at the rate that may not be suppressed even if legislation by authority was imposed. Though scientific endeavor has been considered to remedy ecological problems, the latter’s condition continue to worsen instead. A collection of scientists from different nations with Nobel-acclaimed laureates necessitated a warning to humanity: â€Å"Human beings and the natural world are on a collision course. Human activities inflict harsh and often irreversible damage on the environment and on critical resources. If not checked, many of our current practices put at serious risk the future that we wish for human society – and may so alter the living world that it will be unable to sustain life in the manner that we know. Fundamental changes are urgent if we are to avoid the collision our present course will bring about.† Apparently, even with the collaboration of science, a lack of conviction for something higher than the prevailing cause and something of profound intrinsic value serves to make humanity realize that spiritual

Privacy Issues in Social Networking Research Paper

Privacy Issues in Social Networking - Research Paper Example This aspect also renders individuals liable for their usage of the technologies. This paper will discuss the privacy issues in social networking. It is a requirement by most social networking sites that users read and agree to a code of use policy prior to using their services. Controversially, these policies that users have to accept usually contain clauses allowing the social networking operators to store users’ data and even share it with other parties (Randall & Richards 1). The operators hold on to data and make it difficult to delete accounts even after deactivating them while sharing personal information with third parties. Surveys have shown that there are several key privacy risks for social network users, such as total information awareness, broadcasting to wrongdoers and having no control over one’s information related to identity (Gross & Acquisti 1). All social networking sites require and offer varying privacy levels. For example, a site like Facebook encourages the use of real names and personal information like a telephone number, address and birth date while signing up for a new profile. They eve n get more intimate by asking for relationship status, hobbies religion, and sexual preference. Among the sites that encourage disclosure of personal information, a trend has been noticed where most users seem comfortable with disclosing to the public (Gross & Acquisti 1). This information spreads faster via social networking sites than in a real-life network. Because the information is in digital format and can easily be copied, stored and searched, it may find its way to groups of people unexpectedly. This is especially harmful to users if the information travels in different spheres, ending up with unintended recipients. Social network sites receive financial enticements from advertisers to generate revenues through the information users submit (Randall & Richards 1).

Global Marketing report 2 Essay Example | Topics and Well Written Essays - 3000 words

Global Marketing report 2 - Essay Example Service recovery to a service failure would help in restoration of the brand image of a company and also help in development in smooth relationship between the customers and company. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Relationship Development 4 Market Segment & Supplier of Nestle in Pakistan 4 Selection of PBL as Beverage Supplier 5 Methods of Relationship Development 7 Benefits to Nestle from PBL perspective 11 Effects of Supply Chain Crisis 12 Crisis Response Management 13 Rationale for Crisis Management 14 Conclusions & Recommendation 14 References 16 Introduction The main purpose of this study is to assess the relationship of Nestle team with the suppliers and the customers of Pakistan. The study has focussed on the various stages of relationship development between the suppliers, customers and the Nestle, Boost. One of the main objectives of the study would be to focus on the various models that would help in successful establishment of the relationship. However, the researcher of the study could not find the exact statistical data regarding the consumption of beverage in Pakistan. There were no other limitations in conducting the study. The study has laid emphasis on the distribution services of the Pakistan Beverage Ltd of Karachi department. Relationship Development Market Segment & Supplier of Nestle in Pakistan The stiff competition in the marketplace has compelled the companies to improve their existing business activities and resource allocation to maintain their profitability, increase their market share and sustain their annual turnover. Boost is the chosen nutritional drink for entering into the Pakistan. The target market segment for the Boost would be the children aged between 06 to 12 years, teenagers and the young adults. Market segmentation has been done after evaluation of the beverage market in Pakistan. The beverage market in Pakistan is very established and there has been an increase in the beverage consumption in the people of Pakistan. In the year 2011 the people had spent $1.3 billion on carbonated beverages and later in the year 2012 Coca Cola decided to invest $248 million in Pakistan (Tirmiz, 2012). The soft drink industry in Pakistan has been long associated with sports as it has always been promoted by cricket players. The target market segment has been chosen because of their love for sports and Boost being a sports nutritional drink would appeal to this target customers. The Pakistanis are very particular about food hygiene and cleanliness and had decreased their consumption of bottled water which contained high levels of contamination (BusinessWire, 2012). Since, Nestle is an established brand in Pakistan it is important for the company to select an established supplier who can promote the brand benefits and enhance the brand personality further. The successful corporate resource allocation has become essential in restructuring the business process of the company. Th e successful resource allocation depends upon the suppliers to a large extent. The selection of the suppliers would be to strengthen the relationship with the management, to enhance the market position, broaden the customer base, market targeting etc. Hence the selected supplier for the Nestle, Boost would be Pakistan Beverages Ltd (PBL). PBL had launched a local beverage known as Pakola which still holds a strong market position in the Pakistani beverages market (KCCI, 2013).They acquired Pepsi

Social Media and Internet Marketing Essay Example for Free

Social Media and Internet Marketing Essay Social media, although a relatively recent phenomenon, is becoming an Increasingly important part of any business’s marketing and client base development platform. According to Dragon, â€Å"The perception of social media marketing has shifted quickly no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the â€Å"big three† (Facebook, Twitter, and Google+) has become a must for any business seeking to secure a place in both the traditional and digital marketplace† (pg. 103). What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers. Finding ways in this strange new world can be quite confusing at first but these are lessons most of today’s marketing businesses have to learn. Social media is changing the ways of traditional network marketing, to increase sales, marketing businesses have to connect with customers and join their conversations on social media sites. So even though social media marketing takes time to learn and use, social media has changed the way business is done today. Social media is changing the ways of network marketing Social media is not just a powerful tool that lets friends and family communicate, it also can be used to help market a business or product. Social media marketing as it is referred to is helping and fuelling the growing online platform of buying and selling. Many network-marketing businesses think they know what their customers want, but until they do a bit of research and discover what they want, it is just guess work. The power of social media can help network marketing businesses keep in touch with their customers and determine exactly what they want, simply by reading, capturing, and using the comments the customers make on social media sites. This new approach to marketing can help to expand and explode the marketing of products to target what customers want, and exactly when they want it. Chase and Knebl (2011) opined, â€Å"The Internet is the greatest communication tool of all time. For sales people, it is also the ultimate game changer. Past technological changes have all been improvements like voice mail, which were easily adaptable to the existing landscape, whereas the Internet is not. Over the past 15 years, it has completely taken over the way in which people get and exchange information. Over the past 5 years, it has completely taken over in which people socialize with one another. And now – right now, social networking is taking over B2B communication. Like it or not, social networking sites are completely, and permanently, redefining the way sales people find new customers† (p.p. 3 4). How marketing was managed and operated for businesses before has changed with the advent of the Internet. Traditional network marketing methods versus today’s social media marketing The traditional selling (marketing) use of the telephone is increasingly becoming obsolete as a business communication tool. The majority of business- to-business (B2B) correspondence now occurs through e-mail, simply because online communication is vastly superior to telephone as a means of sharing information. According to Chase and Knebl (2011), â€Å"The Internet has created fundamental shifts in the B2B marketplace that are driving the future of the selling profession. They require all of us who wish to sell successfully in the new marketplace to accept these changes, recognize the inherent opportunities that they offer, and become educated in the new skills needed to acquire new customers† (p. 4). In order to be efficient in marketing, it is important to realize what will work and what marketing methods are not working any more. For example, if the target market is a senior market, a yellow page ad may very well still bring in customers, but if the customers are under the age of 60, it is best to put marketing resources elsewhere. We have seen many changes to the trends and methods of marketing just over the last few years and these changes are continuing. Some of the trends and methods to watch closely according to Lake (2012) are Mobile Marketing In a report done by CTIA Wireless Association it was reported that 250+ million Americans carry mobile phones thats over 80% of the nation’s population. Mobile applications will continue to be developed and smart phones and tablet PCs will remain a part of our daily lives. Social Marketing Integration In 2011 companies began to take social media marketing seriously and because of that we saw social media explode as a marketing tool. This year we will begin to see companies heavily integrate social media into their overall marketing plan, which is how it should have been done in the first place, but better late than never. We will see social media expand from a tool used primarily for customer service and brand management to being used to collect customer data and enable better target marketing of products and services that those customers are interested. Traditional Marketing Continues to Diminishes This is always a touchy subject, because there are so many that dont want to say goodbye to the traditional marketing. Interactive or real-time marketing is easy to measure, engage and gain real time statistics that allows us to change a marketing message quickly. Customers are continuing to go online to search for information and in return making their purchases online. Its important that marketers move their marketing dollars to where the consumers are and right now thats making a gigantic shift to online. Internet marketing enables us to reach targeted audiences online, advertising costs are lower and they are easier to measure. Whats not to love about interactive marketing? Overall marketing budgets will continue to shift to a higher spend online and the traditional marketing spend will continue to diminish. Relationships will Drive Loyalty and Sales Customers want to know they matter to you and your staff. They evaluate now more than ever how they are treated, whether or not your business cares about their satisfaction. Gone are the days that they just purchase out of convenience. If you can give the best customer care, you will find that you will create consumers that are loyal to you, regardless of whether or not you have the least expensive price. They realize that in tough economic times their loyalty to you could be the life or death of your business and thats often why they will go out of their way to spend their hard-earned dollars in your place of business if you have helped in creating loyalty by giving them extraordinary care. Social media helping to promote and market businesses and products Millions of people uses social media sites such as Facebook and Twitter each day to stay up-to-date with their favorite brands and businesses. More than ever, it is important for business owners to ensure that their marketing strategies include some social media activities. Social media offers new ways to connect with current and potential customers, build online presence and also help develop long-lasting relationships with other business professionals and future contacts, Lovett (2011) made some interesting findings in his book: Social media has unquestionably entered the mainstream as consumers flock to jump on every social bandwagon, buggy, and freight train that drives past. This frenzied enthusiasm has helped the largest social networks to amass hundreds of thousands of users that rival the world’s most populous countries, while new platforms and channels emerge unabated. The early sparks of social media innovations have flourished into a raging inferno of opportunity for consumers and businesses alike. These businesses include everyone from the largest global fortune 100 to the smallest mom-and-pop shop, who are winning and losing everyday with social media. The losers are detached from their customers because they are unable to hear the outpouring of ideas and feedback over the drone of their antiquated toiling. Conversely, the winners are tapping into consumers’ needs and wants and suing social media as a method to: * Increase brand exposure * Initiate dialogue with customer * Generate interaction with their own media * Facilitate customer support * Assemble legions of loyal advocates * Spur corporate innovation * Do much, much more. (p.p. 3 4) In closing, for marketing businesses in the next decade, it will become increasingly important to monitor their brands and reputations online and to be aware of what is being said as well as do any damage control and address any issues that arise in a timely if not immediate fashion. Businesses can no longer hide behind the four walls; it is not enough to broadcast anymore. To succeed with marketing, it will be necessary to interact, engage, and create relationships to grow marketing businesses and create an effective marketing strategy in the next decade. We have seen millions attracted to social media. People are interacting and engaging daily with other individuals as well as with businesses. This will not slow down. It is believed that over the next decade one will see changes in the social media marketing platforms as well as the social media networking sites that are used. It is important to realize that when using social media in your marketing strategy, it must be remembered that it is about interaction, and not just about broadcasting. You need to create a social media marketing strategy that engages and cultivates relationships as well as solves any problems or issues that come up. Reference Lake, L. (2012). MoneyMarketingMarketing MethodsMarketing Methods and Trends Whats New for 2012. Retrieved from http://marketing.about.com/od/marketingmethods/a/marketing-methods-and-trends-whats-new-for-2012 Chase, L., Knebl, K. (2011). The Social Media Sales Revolution (1st ed.). Washington, DC: McGraw-Hill. Dragon, R. (2012). Social Marketology (1st ed.). New York, NY: McGraw-Hill. Lovett, J. (2011). Social Media Metrics Secrets (1st ed.).Indianapolis, IN: Wiley Publishing, Inc..

The Quest for Inner Beauty in Charlotte Brontes Jane Eyre Essay

The Quest for Inner Beauty in Jane Erye     Ã‚  Ã‚  Ã‚   The beauty of a woman is usually classified into two categories: superficial, or physical, beauty and inner, or intellectual, beauty. In the Charlotte Bronte's Jane Erye, the protagonist rejects her own physical beauty in favor of her intelligence and morality. This choice allows her to win the hand of the man she desires. Jane values her knowledge and thinking before any of her physical appearances because of her desire as a child to read, the lessons she is taught and the reinforcements of the idea appearing in her adulthood. During the course of the novel she lives at five homes. In each of these places, the idea of inner beauty conquering exterior appearance becomes a lesson, and in her last home she gains her reward, a man who loves her solely for her mind. She reads against her cousins wishes as a child at Gateshead, learns to value her intelligence as a child at the Lowood Institution, her mind and humility win the heart of Mr. Rochester at Thornfield Manor, s he earns St. John's marriage proposal at Marsh's End, and in the end she wins her prize of Mr. Rochester's hand in marriage at Ferndean Manor. Jane Erye spent the beginning of her childhood at her Aunt's house, where she struggles to become more intelligent by reading books. Jane wants to learn, even though her cousin insists: "You have no business to read our books; you are a dependent" (pg. 42). Shortly after being struck for reading, she lays in bed and requests: "Gulliver's Travels from the library. This book I had again and again perused with delight" (pg. 53). Her ambition to read and better herself meets opposition from her cousins, yet she continues to struggle to read when she can. The family she lives ... ...e Place of Love in Jane Eyre and Wuthering Heights. David Lodge, Fire and Eyre: Charlotte Brontà «'s War of Earthly Elements Fraser, Rebecca. The Brontes. 1st ed. New York: Crown Publishers, 1988.    Bronte, Charlotte. Jane Eyre. 3rd ed. New York: The Modern Library. Bronte, Charlotte. "Charlotte Bronte's Letters". New York: W. W. Norton & Company, Inc., 1971. Diedrick, James.   Newman on the Gentleman.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.stg.brown.edu/projects/hypertext/landow/victorian/vn/victor10.html. Diedrick, James.   Jane Eyre and A Vindication   of the Rights of Woman.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://spider.albion.edu/fac/engl/diedrick/jeyre1.htm. Dickerson, Vanessa D. Victorian Ghosts in the Noontide.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.system.missouri.edu/upress/fall1996/dickerso.htm. Brownell, Eliza. Age Difference in Marriage: The Context for Jane Eyre   

Mega Rex :: English Literature Essays

Mega Rex A man crawled down a sewer main ladder. He swam in the sewer water until he came to what seemed to be a warehouse. He got behind a large box and called to someone. "Colonel, its Snake. I'm inside the warehouse," said the man. "Great. There's an elevator in the back. Wait for it to come down and go to the ground level. Make sure none sees you. If you have a question contact me by codec. To do this, push the button on your wrist and select the frequency you want. My frequency is 140.85," said the Colonel. Snake waited patiently for the elevator to come down. When it finally came down slowly crawled out from behind the box and quickly went up the elevator unnoticed. Snake called the Colonel on codec. "Snake, what took so long?" said the Colonel. "That suit is hard to move in," said Snake. "Its purpose is to prevent hypothermia not to be comfortable. This is Alaska, you know," said a woman. "I know, Naomi," said Snake. "Snake, this operation is being run by Fox Hound and Russian terrorists. There are currently 6 members of Fox Hound. They are the best soldiers in the world," said Naomi. "I know, I was in Fox Hound," said Snake. "Oh, yeah," said Naomi. "Call Naomi if you have any questions about Fox Hound, Snake," said Colonel. "I would like to introduce you to Mei Ling, she designed you codec and radar," said the Colonel. "It is an honor to meet a legendary military hero like you," said Mei Ling. "Thanks," said Snake. "Your radar gets jammed easily, I'm afraid, because of the signals the terrorists use. You need to find the DARPA Chief (Defense Advanced Research Projects), Kenneth Baker. He will be a green dot on your radar. When you use your codec talk into your wrist.. No one but you can hear your codec because it directly vibrates the bones of your ear," said Mei Ling. "Snake, find the DARPA Chief. Hurry, you only have 18 hours left. By the way, we made a diversion. We sent an F-18 so it would go into the terrorist's radar and then back to Washington Airforce Base. That is your chance to sneak in unnoticed, said Colonel. There should be a vent on the first and second floor. Go in the second floor vent. "There's a Russian H-4 leaving now," said Snake. Mega Rex :: English Literature Essays Mega Rex A man crawled down a sewer main ladder. He swam in the sewer water until he came to what seemed to be a warehouse. He got behind a large box and called to someone. "Colonel, its Snake. I'm inside the warehouse," said the man. "Great. There's an elevator in the back. Wait for it to come down and go to the ground level. Make sure none sees you. If you have a question contact me by codec. To do this, push the button on your wrist and select the frequency you want. My frequency is 140.85," said the Colonel. Snake waited patiently for the elevator to come down. When it finally came down slowly crawled out from behind the box and quickly went up the elevator unnoticed. Snake called the Colonel on codec. "Snake, what took so long?" said the Colonel. "That suit is hard to move in," said Snake. "Its purpose is to prevent hypothermia not to be comfortable. This is Alaska, you know," said a woman. "I know, Naomi," said Snake. "Snake, this operation is being run by Fox Hound and Russian terrorists. There are currently 6 members of Fox Hound. They are the best soldiers in the world," said Naomi. "I know, I was in Fox Hound," said Snake. "Oh, yeah," said Naomi. "Call Naomi if you have any questions about Fox Hound, Snake," said Colonel. "I would like to introduce you to Mei Ling, she designed you codec and radar," said the Colonel. "It is an honor to meet a legendary military hero like you," said Mei Ling. "Thanks," said Snake. "Your radar gets jammed easily, I'm afraid, because of the signals the terrorists use. You need to find the DARPA Chief (Defense Advanced Research Projects), Kenneth Baker. He will be a green dot on your radar. When you use your codec talk into your wrist.. No one but you can hear your codec because it directly vibrates the bones of your ear," said Mei Ling. "Snake, find the DARPA Chief. Hurry, you only have 18 hours left. By the way, we made a diversion. We sent an F-18 so it would go into the terrorist's radar and then back to Washington Airforce Base. That is your chance to sneak in unnoticed, said Colonel. There should be a vent on the first and second floor. Go in the second floor vent. "There's a Russian H-4 leaving now," said Snake.

Managers Are Born Not Trained Essay

From the historical views, obviously there were a lot of leaders who are very outstanding. History recorded that some emperors in the past, they were born to have the power and right to control and achieve what they want, those people who may not need to be trained a good leader. it is sometimes claimed that heroes were born to be at the right place and right time, undoubtedly, some people were born to have talent, which is the method to do things better than others, however, it does not mean they can achieve their goals without improve themselves by training themselves become a better leader. In contemporary society, manager can be one of the core types of leader. The difference is manager is more concentrate on relies on authority provided by organizations and imposed upon subordinates. A good manager need to be versatile instead of only has talent. Since managers should act to make subordinates to do what they need to do by using official authority. How to apply in reality is a big challenge that all manager are facing. This essay will argue that although some people were born to have the ability and talent to be good managers but evidence and researches indicate that most of successful managers do attempt to work hard for what can take the place of inborn methods to be a good manager. The types of leader can be varied. Normally these types can be divided into traditional, charismatic and appointed. Traditional leaders can be someone who was born to have the power and the right. For instance, emperors, they do not need to be trained how to lead citizens or dominate a country. It is sometimes said that not everyone can be a good emperor, because not everyone has the ability to dominate a country very well. In the past, science and academy has not been developed to a certain level in order to prove that the conditions to be a leader is not only can be born but also can be trained and through experienced a lot.

Native American myth

The aspect of legends is a key part of the Native American or the Indian American history. These stories were told and handed down from generation to generation to better explain certain phenomena that Indian Americans at the time considered to be strange. In most instances, these tales were told in relation to the things that happened around the various Indian American tribes. Among these legends were the plant, animal and creation myth. This essay therefore seeks to examine the relationship between Indian American myths and nature.Long ago, before there were ant people, the world was young and water covered everything. The earth was a great island floating above the seas, suspended by four rawhide ropes representing the four sacred directions. It hung down from the crystal sky. There were no people, but the animals lined in a home above the rainbow. Needing space, they sent Water Beetle to search for room under the seas. Water Beetle dove down deep and brought up mud that spread qu ickly, turning into land that was flat and too soft and wet for the animals to live on. (Andrews, 1988:196+)     Grandfather Buzzard was sent to see if the land hardened. When he flew over the earth, he found the mud had become solid; he flapped in for a closer look. The wind from his wings created valleys and mountains, and flat is why the Cherokee territory has so many mountains today. (Andrews 1988:196+)As the earth stiffened, the animals came down from the rainbow. It was still dark. They needed light, so they pulled the sun out from behind the rainbow, but it was too bright and hot. A solution was urgently needed. The Shamans were told to place the sun higher in the sky. A path was made for it to travel from east to west so that all inhabitants could share in the light. The plants were placed upon the earth. The Creator told the plants and animals to stay awake for seven days and seven nights. (Andrews 1988:196+)Only a few animals managed to do so, including the owls and mo untain lions, and they were rewarded with the power to see in the dark. Among the plants only the cedars, spruces, and pines remained awake. The Creator told these plants that they would keep their hair during the winter, while the other plants would lose theirs. People were created last. The women were able to have babies every seven days. They reproduced so quickly that the Creator feared the world would soon become too crowded. So after that the women could have only one child per year, and it has been that way ever since.Looking at the Native American myths of creation we see that, the basic premises of Native American creation mythology are intertwined with the natural world and frequently include animals that act as creators, messengers, protectors, guardians, and advisers. (Andrews, 1988:196+)   They were often thought to possess human qualities and had the ability to speak, think, and act like humans. Animals such as the coyote, bear, raven, spider, and turtle are often fo und in stories recounting the origin of a tribe. (Andrews, 1988:196+)They were thought of as spiritual guides or important players in the community’s daily existence. In some instances they try to justify what nature had created. For instance, The Mojave, for example, believe that long ago, people lived underground. When their food diminished, they sent a hummingbird to the upper world to search for more. The bird found much food, and the people climbed out of the ground and moved into this new worldAlso, according to the lore of numerous tribes, animals walked the earth prior to man. They helped to Shape, teach, feed and spiritually nurture the people who later lived with them. Animals played a vital role in the life of the Native people, and honoring their spirits could bring blessings, life balance, and abundance. (Ella, 1966:112)   Many Native Americans believed in the special medicine, or power, that each animal held. The mythic beasts were often given the highest resp ect that could be bestowed on a spirit: the role of creator. When an individual or tribe needed assistance, it called upon an animal’s knowledge, power, and spirit. To this day, animals are considered sacred by the Native American peoples and are appealed to in times of need. (Ella, 1966:112)According to the Coyote myth common to Nez Perce, who lived in Idaho, Washington, and Oregon, they trace their ancestry back to the tricky Coyote.   In the beginning, Old Man Coyote stood alone with water surrounding him. Two ducks swam by, and Coyote asked if they had seen anyone else. (Andrews, 1988:196+)  Ã‚     The ducks said no but thought that something might exist under the water. Coyote asked if they would travel underwater for him and report on what they saw.The ducks did as they were asked, finding nothing. He asked again, and the ducks returned with a root. On the third try, they found mud and Coyote was happy. He told the ducks that they could build with it, and he began to shape and mold the mud into an island. He blew on it, and it expanded. He blew again, and it grew into the earth. The ducks said they did not like the earth’s emptiness, so Coyote created grass and trees out of the roots that came from the water. (Andrews 1988:196+)Coyote and the ducks loved the earth, but it was fiat. They wanted rivers, valleys, mountains, and lakes. So it was done. Soon Coyote and the ducks made a perfect earth, but they grew lonely, with only the three of them to sit and enjoy the land. So Coyote molded dirt to form men and then more mud to create many types of male ducks. Soon, they realized that without women, the males could not have children. So with more dirt he made women and female ducks to populate the earth. (Andrews 1988:196+)   This myth does not explain the origin of water, the two ducks and the mud. This probably could be linked to nature.Among the Coyote tales also, is one in, which it is told how the Coyote visited the Porcupine, who scratched his nose until blood flowed freely out over it; he then roasted it until it turned into a piece of fine meat. Coyote invited his host to return the visit in two days. He tried to imitate the Porcupine, but failed ignominiously. He next visited the Wolf, who roasted two arrow points that were transformed into minced meat. (Bruchac 1999:5-9)Again the Coyote tried to imitate his host, but failed. Compare with this the tradition of the Chinook, who tell how Bluejay tried to imitate his host; that of the Comox, Nootka, and Kwakiutl of Vancouver island, and of the Bella Coola and Tsimshian of Northern British Columbia, who tell the same story of the Raven; that of the Ponca, who tell the same story of Ictinike, and that of the Micmac, who relate how the Rabbit tried to imitate his host. Although the peculiar method of producing food by magic is not always the same, the whole stories are identical to all intents and purposes. (Bruchac 1999:5-9)Later on it is told how the Coyote w as playing with his eyes, tearing them out of their sockets and throwing them up; then they fell back into their sockets. We find the identical incident among the Shuswap in the interior of British Columbia and among the Blackfeet. Once upon a time the Coyote met the Brown Giant. He proposed to him that they should vomit. He placed a large piece of pine bark before each as a dish, and bade the Brown Giant keep his eyes shut till he was told to open them. (Bruchac 1999:5-9) Coyote vomited bugs and worms, while the Brown Giant vomited fat venison. Coyote exchanged the dishes, and then told the Giant to open his eyes. The Shuswap ascribe the same trick to Coyote when he met the Cannibal Owl. (Bruchac 1999:5-9)The people sought to divine their fate. (Clements 1986:220)   They threw a hide scraper into the water, saying, â€Å"If it sinks, we perish; if it floats, we live.† It floated, and all rejoiced. Then Coyote repeated the same test with a stone. It sank, and therefore peop le die. Among the Black feet, the first woman asked the â€Å"Old Man† if people would be immortal. In order to decide this question he threw a buffalo chip into the water, saying that if it floated people would resurrect on the fourth day after their death. It floated. Then the woman took a stone, saying, â€Å"If it floats, we will always live; it sinks, people must die.† It sank, and therefore people died. (Clements 1986:220) This again tends to explain the mystery of death thereby emphasizing the point that, Native American myths are closely tied to nature as death is natural.There also existed the myth of plant among the Indian Americans. This specifically was the corn myth and was common among North Carolina-Cherokee Indians. It held that, many years ago there was an old woman who lived happily with her grandson until the boy turned seven years old. On his birthday she gave him a bow and arrow with which to hunt. (White 1993:164) On his first expedition he came b ack with a small bird. She was very proud of him and told him so.The Grandmother went out to her storeroom behind the lodge in which they lived. She soon came back with corn in a basket. She made a delicious soup with the corn and the little bird. (Bruchac 1999:5-9) Everyday that the boy brought home the fruits of his hunt his grandmother would go to the storehouse and bring back the corn to make the meal. The boy became very curious and decided to follow her. He watched her as she stood in front of her basket and rubbed her hand along the side of her body. As she did this the corn filled the basket. He became afraid and thought that she might be a witch. He hurriedly returned to the lodge. (Bruchac, 1999:5-9)When the Grandmother came in she knew that he had seen what she had done. She told him that because of this she must die and leave him. She would tell him what to do so that there would always be food for their people. She said, â€Å"When I die, go to the south side of the lo dge and clear the Earth until it is completely bare. Then drag my body along the Earth seven times and bury me in the ground.† (Bruchac, 1999:5-9)The boy did as he was told. He dragged her body over the Earth and wherever a drop of her blood fell to the ground a small plant would appear. He kept the ground cleared around each plant and soon they grew very tall with long tassels of silk at the top which reminded him of his Grandmother’s long hair. Eventually ears of corn grew and his Grandmother’s promise came true. Even though the Grandmother has passed from this Earth she is still present as the corn plant to feed her people. (Bruchac, 1999:5-9)Native American Indian also had the horse myth, which was part of the animal myths. This myth was generally known as the sky dog myth as it holds for other animals. This myth holds that, a long, long time ago we had to walk and walk from sky to sky, from camp to camp. (Dutton, 1996: 94) Our dogs carried our rawhide bags a nd pulled our travois sleds. We walked so much that we wore out many moccasins going across the plains. Of a sudden, one day, coming from Old Man’s sleeping room, west of the mountains, we saw some strange looking beasts. (Yolen, 1990:62) They were as big as elk and they had tails of straw.Lying across the backs of these beasts were two Kutani men. One beast was pulling a travois sled. We became afraid because we did not understand. My best friend, Jumps-Over-the-Water hid behind his mother’s skirt. The bravest of all of us known as Running Bear, ran behind the nearest tipi to hide. I was so frightened I could not move. I was away from the safety of my father’s tipi. The men in our tribe yelled that we were not to be afraid that we were the mighty Piegans who took the land sway from the Kutani. As I looked around I saw that they were afraid. They all had big eyes and four of them had their hunting bows aimed. Then our chief Long Arrow laughed. He said, â€Å"Th ese are from Old Man. They are a gift like the elk, antelope, buffalo and bighorn sheep they are called Sky Dogs†. (Yolen, 1990: 62)To wrap up this discussion, it worthy to note that most Native American myth were a bid to provide an explanation for what nature had created. It is for this reason that we have the creation myth, the sky dog myth, and the plant myth, to name these. Thus the contention that, literary analysis of Native American myths emphasizes a bond with nature.BIBLIOGRAPHYBruchac J. (1991) Native American Stories. Colorado: Fulcrum Publishing.Clements M.W. (1986) Native American Folklore in Nineteenth-Century Periodicals.Athens Swallow PublicationElla C. (l966) Indian Legends from the Northern Rockies, Oklahoma: University ofOklahoma Press.Yolen J. (1990) Sky Dogs. Harcourt CA 92101.Dutton B. and Olin C. (1996) Myths and Legends of the Indians of the Southwest. SantaBarbara Bellerophon Books.White H.M. (1993)   Everyday Life of the North American Indian, New York Indian HeadBooks.MagazinesAndrews T. J. (1998) World and I. â€Å"Share in the Light: Native American Stories ofCreation†.vol.13 News World Communications

Principles of Communication in Adult Social Care Settings Essay

1.Identify the different reasons why people communicate (1.1.1) People communicate in many different ways often to share information, emotions, thoughts and feelings. People also communicate to learn by asking for information and instructions such as how to do a certain task or asking someone for directions. People will often share emotion through communication like how they are feeling at the time or telling them about a recent life event. People communicate about thoughts and suggestions. Communication can be used to share reassurance and to understand and to be understood. People make, build and sustain relationships through communication. People share knowledge and receive knowledge through communication. 2.Explain how communication affects relationships in an adult social care setting (1.1.2) Communication can build, sustain and effect relationships in an adult social care setting. Communication can develop relationships and build confidence with adults in social care settings. It can be used to give advice, help, information and instructions to help individuals, staff and family members. Communication is used to benefit relationships and maintain safety and consistency. 3.Compare ways to establish the communication and language needs, wishes and preferences of an individual (2.2.1) Communication can be established specifically for an individual by directly talking with that individual. Receiving clear and correct information from that individual. Information is sometimes available for certain individuals on how to communicate with them. For instance someone who was hard of hearing may want you to communicate slowly and clearly for that individual to be able to lip read what you are saying or by sign language, communication through the hands. Individuals that are in a care setting would have care notes and support plans which would have detailed information on how to communicate with that person. Communication can be gained by an individual’s body language, people study other people’s body language and can gain information about how that particular individual is feeling, their specific needs and any help that individual may require. Some individuals may not be able to give communication clearly and verbally so may only communicate using their body, stance and posture. You can gain information about an individual’s needs, wishes and preferences through colleagues, key people and people who know the individual best. 4.Describe the factors to consider when promoting effective communication (2.2.2) Factors to consider when promoting effective communication are dependent on situation, individual and circumstances. When promoting effective communication you should always consider clear, correct and relative communication. Individual circumstances should always be taken into consideration also, am I communicating in the right tone of voice? Am I communicating in a way that the person I’m communicating with will understand? Am I communicating in the correct method? There are many factors to consider when promoting effective communication. Like not communicating in the same way to an adult as you would a child. Communicating in a more simple way so that the certain individual would understand, and not feel that you are communicating in a way that may come across as negative or derogatory. Communicating in a quieter tone of voice if communicating about a personal or sympathetic situation. 5.Describe a range of communication methods and styles to meet individual needs (2.2.3) Communication methods that can differ depending on individual needs are age. Am I talking to an adult or a child? You would communicate with a child in a different way to what you would an adult. If you spoke to an adult in the same way you did a child then that adult may feel like you are being disrespectful to them. Does the person I’m talking to have specific needs? Do they have learning difficulties? If they did you may have to talk in a slower and clearer manor to help them understand and to make sure they can take on all the information. Are they hard of hearing? Possibly talking louder and slowly? Talking directly to their face so the individual could read your lips, possibly using hands to sign or pointing to relative objects to help communication. Can the individual communicate verbally at all? If not then you may have to read their body language to gain a certain level of communication. The individual maybe making noise? Does the noise sound happy or distressful? Some individuals who cannot communicate verbally through speaking may make noise to signal to another person if they are upset or happy. If the person was laughing, high pitched or chuckling this would appear that the individual was happy whereas if the individual was making groaning, low and stressful noises this would appear that the individual is unhappy or agitated. Individuals who can’t use talking to communicate may be able to use pictures to communicate. They may be able to use a range of pictures to show emotions, feelings and needs. They may show a picture of food to signal they are hungry or a face to show the emotion or how they are feeling. 6.Explain why it is important to respond to an individual’s reactions when communicating (2.2.4) It is important to gauge an individual’s reactions at all times when communicating. This can be done by a person’s facial expressions. Does the individual seem shocked, upset or angry to what has been communicated? Does communication need to be done in a softer tone of voice or in a way that is more reassuring to that individual? Is the subject or matter that is being communicated about upsetting or making the individual unhappy? Possibly a change of subject might be more beneficial to the individuals mood or feelings. Does the individual appear confused? This maybe because the correct method of communication is not being used or isn’t in a way that the individual understands. Communication would break down if response wasn’t being met to an individual’s reactions. If communicating in a certain way kept making an individual upset or angry then that individual would simply stop communicating or become even angrier or upset which would break down relationships and communication. An individual who appeared to be in a low or sad mood may react well to reassurance, sympathy or a compliment. Whereas negative communication would only worsen that individuals mood and again would break down communication and relations. Reaction is key to when we are communicating. 7.Explain how individuals from different backgrounds may use, or interpret communication methods in different ways (3.3.1) Indivduals from different backgrounds will use many different ways of communicating. An individual from a background of gangs may use slang and hand gestures as a way of communicating. To another individual from the same background this would be fine but for an individual from a entirely different background this may come across as rude and/or abrupt. Individuals may not talk/communicate in the same way to their friends as they would their boss or a work colleague. For example talking to a child you would use simple communication methods. If you were to use simple ways of communication with an adult this may come across as disrespectful and be taken the wrong way. Communicating with a loved one would be understanding, loving and respectful however if you adopted this same communication method with a member of the public or someone that you weren’t familiar with may seem quite odd and strange. 8.Identify barriers to effective communication (3.3.2) Barriers to effective communication may be the use of jargon, unfamiliar or over complicated terms and emotional barriers. Lack of attention and interest can often be a barrier of communication also. Physical disabilities can also be a barrier when communicating such as hearing problems or speech difficulties. Sometimes language barriers or a difference in accents can pose as a barrier of communication. Expectations can lead to false assumptions or stereotyping which may then become a barrier to communication. Cultural differences can sometimes become a barrier when communicating. Different cultures have many different ways of communicating as do cultures have many varied ways of showing emotions and feelings. 9.Explain how to overcome barriers to communication (3.3.3) Overcoming barriers in communication requires assessing the barriers that need overcoming. Communication should always be in a clear and easy to understand form. Clear and simple terms should always be promoted when communicating. Use of slang and words that are dependent on an individual’s background should be avoided. Concentration should always be with whom you are communicating with, communication that is not concentrated on can often be confused or misunderstood. Different opinions and views should always be respected when communicating also. Not respecting people’s views an opinions will be a major barrier to communication and one that won’t be overcome until all views are understood and respected. 10.Describe strategies that can be used to clarify misunderstandings (3.3.4) Misunderstandings can often arise whilst communicating. Sometimes the message needs to be said or prevailed in a different way. Perhaps the tone needs to change, or the messages style. The language you have used may need to be simplified. Maybe a phone conversation has been unsatisfactory in some way, but a face to face meeting would help to establish better communication. It may be necessary to change the situation and or environment. Maybe a noisy environment has caused misunderstanding maybe somewhere quieter would establish better communication. In certain circumstances it is ok to ask if you have been understood, or to relay communication to certify that you have understood the message that is being communicated. Sometimes when communicating by phone people will ask one and other â€Å"Can you hear me ok?† this will often prevent misunderstandings before they occur by establishing that both parties can communicate clearly. Allowing time for communication can also clarify misunderstandings. Much communication is done whilst we are busy or engaging in other things. To make sure communication has been received and understood it should be allowed time and concentration. Sometimes it is important to take responsibility for a misunderstanding and say you are sorry. An apology can help to restore confidence and allow for the relationship to continue building on a firmer foundation. 11.Explain how to access extra support or services to enable individuals to communicate effectively (3.3.5) Support is available via local authorities and services, such as the NHS and adult social services departments. Help is also available from national charities, such the National Autistic Society for those with autism. These can be accessed by phone or internet. Services such as Makaton are also available; Makaton is a system that uses signs and symbols alongside speech to help people with learning and/or communication difficulties to communicate. Makaton is taught to individuals with learning and/or communication difficulties as an effective way of communication. Speech and language therapists often known as SLT’s can often assess speech and communication difficulties in people of all ages. SLT’s can mainly be accessed through an individual’s GP. 12.Explain the meaning of the term ‘confidentiality’ (4.4.1) Confidentiality is a requirement to keep personal information private and only share it with people who need to know. Information that is spoken, written and electronically kept about individuals maybe needed to be kept confidential and only shared with certain people. 13.Describe ways to maintain confidentiality in day-to-day communication (4.4.2) Confidentially can be maintained on a day to day basis by only speaking about certain information with certain people. For example an individual’s information may be spoken with to a GP or family member. Confidentiality can also be maintained by making sure access to electronic information is only accessible by certain people. A way to maintain this is by keeping computer passwords safe and computers locked and only sharing passwords with people who should be allowed to see this information. Sharing confidential information should always be done in a private environment where the information will not be overheard or interrupted. Records such as personal notes, reports and letters should always be kept in a safe locked place and keys should never be left unattended. Confidential matters are generally not talked about over the telephone unless the person can be positively identified. Confidential information should never be left in an answerphone message as this is left in an un safe way which is easy for the wrong person to hear. 14.Describe the potential tension between maintaining an individual’s confidentiality and disclosing concerns to agreed others (4.4.3) Sometimes information that is asked to be or normally confidential needs to be shared with others when there is a concern for that persons welfare and/or safety this can cause tension because the information may have been shared trustingly and have been requested not to be shared but it has to be disclosed because there is a risk to that person’s safety. 15.Explain how and when to seek advice about confidentiality (4.4.4) You can seek advice from your manager about confidentiality. You would do this when you are unsure about anything to do with confidentiality for example if you thought someone was talking to the wrong people about confidential matters that should not be being discussed or weather you were unsure that talking to someone about a certain situation would break an individual’s confidentiality. Read more:  Describe Strategies to Clarify Misunderstandings